Arboreal

Lessons I took home from AIGA Nebraska's conference on Saturday:

1. "Design is not really about aesthetic, but it's about making things work."  (Nate Voss)

2.  Good design provides an experience.

3. If your product isn't answering the question, "Why am designing it this way?" then it is worthless.  In other words, everything in design must be by design.  You can't expect to be successful without researching and being able to explain your choices.

4.  You can get sweet swag if you reply to emails quickly.